Skip to content Skip to sidebar Skip to footer

Beauty Standards in Advertising: Examining the Role of Media in Shaping Perceptions

beauty standards


In today’s society, media plays a significant role in shaping our perceptions of beauty. Whether it’s through television commercials, magazine ads, or social media influencers, we are constantly bombarded with images of what society deems as “beautiful.” But have you ever stopped to question the impact these beauty standards have on our self-esteem and overall well-being? In this article, we will delve into the world of advertising and explore how it influences our perception of beauty.

The Power of Media

It’s no secret that the media has a tremendous influence on our everyday lives. From the moment we wake up to the time we go to bed, we are exposed to various forms of media that shape our thoughts, beliefs, and behaviors. When it comes to beauty standards, the media plays a significant role in dictating what is considered beautiful and desirable.

Unrealistic Beauty Standards

One of the main criticisms of advertising is the promotion of unrealistic beauty standards. The models and celebrities we see in advertisements are often airbrushed and heavily edited, giving us a false perception of what is attainable. This can lead to feelings of inadequacy and low self-esteem, as we strive to achieve an unattainable ideal.

The Impact on Self-Esteem

Constant exposure to these unrealistic beauty standards can have a detrimental effect on our self-esteem. We may feel pressure to conform to these ideals, leading to body dissatisfaction and a negative body image. This can contribute to the development of eating disorders, anxiety, and depression, as we constantly compare ourselves to the unattainable standards portrayed in the media.

The Role of Diversity

In recent years, there has been a growing demand for greater diversity and inclusivity in advertising. People are tired of seeing the same narrow definition of beauty being perpetuated in the media. Brands that embrace diversity and feature a range of body types, ethnicities, and ages are breaking the mold and challenging the traditional beauty standards.


Beauty standards in advertising have a profound impact on our perceptions of beauty. The media’s portrayal of an idealized version of beauty can lead to unrealistic expectations and negative self-perception. However, there is a growing movement towards greater inclusivity and diversity in advertising, which is challenging these narrow beauty standards. It’s important for us as consumers to question and critically analyze the messages we are exposed to and celebrate the beauty in all its forms.